DeepBlueSky Blog

When Dickies – the legendary workwear brand - decided to re-design and re-launch their flagship catalogue site they asked us to help.

  • Dickies Workwear 2011
    Dickies Workwear 2011

When Dickies Workwear asked DeepBlueSky to oversee the re-design and launch of their flagship catalogue website we were only too pleased to help.

The Brief

Dickies clothing is hardwearing, functional, and great value making it the preferred choice of thousands of professionals worldwide. Over time it became clear that their previous website no longer reflected their brand or the wide range and quality of the products they offer.

The primary focus for the new website was to allow users to:

  • Browse Dickies products by collection or type intuitively and quickly OR
  • Easily locate a product by name or product code

The finished site also needed to:

  • Work in tandem with Dickies offline marketing and catalogue AND
  • Stay within corporate branding guidelinesWhat we produced

What We Delivered

Deep Blue Sky produced a website that met and exceeded Dickies requirements. The site features:

  • A solid and scaleable architecture built on our Spirit Framework platform allowing future eCommerce functionality and any required systems integration
  • A strong design which conforms to all brand guidelines and creates an intuitive user experience
  • A clear, well structured and useable navigation between product ranges
  • A seamless integration of lifestyle imagery to enhance the user’s visual experience and further support the brand guidelines
  • A fully functional site search which accepts codes derived from the Dickies Printed Catalogue further reinforcing the link between online and offline media.

We have continued to work with Dickies management, operations and technical teams to introduce further functionality and integrate the website into their logistics, sales, CRM and business development strategies.

Posted years ago

Tagged as: Portfolio, Company News

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1 Comments on this post

  1. Maurice said “Listened to our needs and easily interpreted our ideas” years ago
    Gravatar for Maurice

    After several initial proposals and meetings to search for a company to breathe new life into our dated website we were impressed to find a local supplier that truly listened to our needs and easily interpreted our ideas into a website that almost was a first time fit.

    We continued coming up with new challenges and have never found DBS unable to meet any wish to date, keeping us fully informed and continually finding better solutions to make our website deliver and exceed our customer’s expectations.

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